Selected experience
Examples of how we help clients answer high-stakes commercial questions and convert insight into action.
Commercial due diligence
S&M evaluated a premier luxury department store and shopping mall with a significant China presence, validating the investment plan and identifying growth opportunities across social engagement, website optimisation and innovation.
Market entry
S&M designed a China market-entry plan for a global subscription sports platform, aligning government policy, fan engagement and a localised national ambassador programme.
Trademark strategy
S&M supported a popular London-based fashion label through the China trademark process when squatters threatened its production and export activity.
Consumer activation
S&M executed a Chinese New Year activation for Chinese consumers outside China using localised flavours, targeted fan engagement and limited-edition product.
Social commerce
S&M designed a Chinese livestreaming strategy for a major fashion brand to build fan engagement and drive live-shopping sales.
Launch partnerships
S&M advised a major global gaming brand on the China launch of a flagship racing title, exploring strategic partnerships with leading Chinese motorsport talent to amplify the launch across Chinese social media and connect the game with the country’s growing Formula 1 audience.
Audience engagement
Advising two Formula 1 teams on strengthening engagement with Chinese audiences around the Shanghai Grand Prix and maintaining their presence among Chinese fans globally, spanning Chinese social media strategy, localised fan engagement and market-specific activations.
S&M in the wild
A thought-leadership event in collaboration with Young China Watchers exploring China’s role in the global sports ecosystem, spanning policy, media, fan engagement, partnerships, investment and the internationalisation of sport. Held during the 2026 FIFA World Cup, the event brought together perspectives from across sport, business and China to discuss opportunities for deeper international engagement.
Our founder, Sharon Adesola David, spoke at the launch of Keystone, a new initiative supporting young people in South East London, alongside senior leadership from Metric Capital Partners. She contributed a professional perspective on the value of work experience, internships and scholarships in developing pathways into international business and professional careers.
Our founder, Sharon Adesola David, spoke to students at Christ the King Sixth Form College about her journey from sixth form to King’s College London and into international consulting and business across the UK and China, sharing insights on building a career across markets, entrepreneurship and working internationally.
Media appearances
Speaking enquiries
Sharon is available for industry panels, conferences, thought-leadership events, fireside conversations and speaking engagements across China, international business, consumer industries, sport and cross-border growth.
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