We specialise in bringing global brands to life in Mainland China

At S&M, we bring global brands to life in Mainland China, guided by our mantra, "No Consumer Left Behind".

We employ a holistic approach to ensure Chinese consumers have full access to the brands they love and those they are yet to discover, fostering a connected global community.

Our Services

Market Education

Equipping brands with an in-depth understanding of the Chinese market

  • Consumer Behavior Analysis
  • Cultural Insights
  • Regulatory Guidance
  • Comprehensive Market Guide

Social Media Management

Launching and optimizing your digital presence across Mainland China's social platforms.

  • Profile Verification
  • Brand Strategy & Performance Insights
  • Community Management
  • Content Localization

Key Opinion Leaders (KOLs)

Leverage the influence of Key Opinion Leaders to elevate your brand's visibility and credibility.

  • KOL Marketing
  • Influencer Partnerships
  • Campaign Strategy
  • Performance Tracking


Create memorable brand experiences for your consumers.

  • Planning & Execution
  • 360° Brand Experience
  • Event Management
  • Interactive Engagements


Expand your brand's presence with top Chinese distributors.

  • Beauty Distributors
  • Fashion Distributors

Industry Insights Subscription

Providing brands with monthly tailored updates on their specific industry within China.

  • Regular Industry Updates
  • Market Trends
  • Regulatory Changes
  • Competitive Analysis


S&M Agency

17a Electric Lane

London, SW9 8LA